TwitterHawk is a recently launched Twitter based advertising service. They claim that they offer what is “arguably the most targeted marketing”. From what I understand they offer context-aware ads on Twitter. The example that they offer is if you set your TwitterHawk search criteria to “coffee near:Queens within:8mi”, the TwitterHawk engine would find tweets in the public timeline which have been posted within 8 miles of Queens and mention the word “coffee”, the TwitterHawk engine would tweet back something about your cafe to them.
Sounds like a pretty innovative marketing scheme. dunno how it will really work, if it will at all. However, with the number of GPS-enabled mobile devices out there today this kind of location specific advertisement will create a lot of room for innovation. So now we have to primary criteria to create search-based ads – context and location. Wonder what will come next.
